The Evolution of Crypto PR: Why Press Releases No Longer Suffice
Crypto public relations has shifted from simple press releases to a more nuanced approach focused on credibility and earned recognition. In an industry crowded with projects vying for attention, standing out requires strategic visibility in major publications and expert commentary.
The days when a single announcement could drive meaningful coverage are over. Today's crypto founders must build reputation through consistent media presence, securing partnerships, and fostering community trust—all of which hinge on perceived legitimacy.
PR's value now lies not in vanity metrics but in tangible influence: being quoted in regulatory discussions, cited in market analysis, and sought after by journalists. This shift reflects crypto's maturation, where trust is the ultimate competitive advantage.
